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Book Cover
Text-Book
Author Schiffman, Leon G.

Title Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.

Imprint Boston : Pearson, 2015.

Copies

Location Call No. Status
 Male Library  HF5415.32.S35 2015    Available
 Female Library  HF5415.32.S35 2015    Available
Edition 11th ed. Global edition.
Description 492 p. : ill. ; 28 cm.
Note KH-AUL-2
Bibliography Includes bibliographical references and index.
Subject Consumer behavior
Motivation research (Marketing)
Added Author Wisenblit, Joseph
ISBN 0273787136 (paperback)
9780273787136 (paperback)
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